Portfolio
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Portfolio *
I like making cool, scroll-stopping stuff. And I’ve somehow managed to do that every day since 2018. That’s 2,530 ideas (and counting). Don’t make me pick favorites. (Okay, fine. See below.)
Pepper
Fun fact: I was the first social hire at Pepper, an apparel company designed for women with small boobs. What initially attracted me was the niche market and the opportunity to build a highly engaged online community. Since then, I’ve grown the accounts from the ground up to 270K followers on Instagram and 115K on TikTok, plus supported a global launch complete rebrand. Humble brag, I swear.
On Set With Pepper
I made myself useful on set by interviewing talent and capturing authentic behind-the-scenes moments, along with their candid thoughts about our products.
brand storytelling
Every brand needs a brand video, so I created a series of them focused on driving awareness and building affinity.
Viral TikToks
Don’t look, Mom! This video of me in my bra racked up 5 million views. Oops.
Education
Educational content isn’t traditionally sexy, but I tried with these interactive formats that add value while keeping users engaged.
Powered By Pepper
I worked with real women in our community to spotlight their stories.
Brand Activations
I helped the co-founders overcome their camera shyness and created feel-good content that humanized the brand.
curated moments
I creatively positioned our products alongside current trends and moments in the social landscape.
Lifestyle content
I outgrew The Sims video game, so now I create life simulations like this.
Cultural Moments & Trends
Social media thrives on the moment. From Spotify Wrapped to Award Shows, brands need to have a strong perspective and voice in these cultural trends as they unfold.
Influencer Collabs
As a lover of branded content, this makes me a little sad, but UGC often seals the deal, as it's seen as more genuine. I work with content creators to balance our polished, pretty brand visuals.
Brit + Co
My days at Brit + Co—a lifestyle media company for women—were pretty fun. I led social content strategy and execution and even became the face of their Adobe campaign (flattered, really). I contributed to projects like the launch of their First in Line podcast with venture capitalist and entrepreneur Brit Morin, the Selfmade program for women entrepreneurs, and the founder’s Web3 venture, My BFF. Oh, and I got to work with icons like Gwyneth Paltrow, Paris Hilton, and Tyra Banks.
